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Archetypes are endemic patterns based on your nature and environment. You rnatural archetype only changes in your life when you have significant emotional event. A divorce, survival of a health crisis, anything you define as trauma in your life.

An Archetype is not a Leadership Style which can change depending on the situation or environment in which you find yourself. Styles change depending on what you are dealing with at the moment. ANY ARCHETYPE CAN ADAPT THEIR STYLE. You must be aware of your archetype in order to adapt your style. But certain archetypes naturally assume each of these styles.

  • Authoritarian Leadership

  • Participative Leadership

  • Delegative Leadership

  • Transactional Leadership

  • Transformational Leadership

In this post-Covid rapidly changing environment we are all overwhelmed by the Tyranny of the Immediate.

We have just come out of this collective trauma and as much as we all want to go back to the way things were, everything is different.

Some people are extroverts, others are introverts. Some are focused on tasks and some are focused on people. Some move fast, others move terribly slow. And drive the fast moving people crazy!

Your model of the world (MOW) and how you solve problems is based os how you interpret reality. The filter is your personal Archetype.

Since our brains cannot process everything that comes at us, our conscious minds, our BRAIN MINDS, reduces things to the smallest subset it can handle. What is “known” to you in this moment. This is your filter or your ARCHETYPE.

Everything else our Brains turn into Judgments. Specifically pre-judgments. It is a lot easier, and a lot less work, to put a label on things rather than experience them fully.

Most successful entrepreneurs, business owners or CEOs see the world only from their filter. Their Archetype. That is why so many struggle. They are solving “perceived” problems, through this filter and not the real problems.

High Performance Leadership and breakthrough results comes from the ability to see things as they are, without judgment.

Leaders know that if their their team only has a hammer for a tool, then the team sees every problem as a nail. But not all problems are “nail” problems. So they take what their team says with a grain of salt.

There are nothing good or bad, right or wrong, nor better or worse about any given Archetype. Everyone has a different language. The best leaders know how to speak other people’s languages and not just their own.

Powerful leaders master the art of communication. And communication if more that just the words that you speak. Communication are Words, Beliefs as well as Physiology.

Some people are extroverts, others are introverts. Some are focused on tasks and some are focused on people. Some move fast, others move terribly slow. One size does not fit all. Everyone is different.

Master self-awareness without judgment so you can be powerful, whole, and raise yourself above the crowd.

Know which critical “vitamin” is missing from your organization. Bild complimentary teams and execute decisions with common interests.

Success and breakthrough results comes from your ability to see the world as it is and not as we you it want it to be.


These five Leadership Archetypes are MUST HAVES for any company.

They are like the five key vitamins every organization must have to stay alive.

These five Vitamins are absolutely necessary for any business, even a solo entrepreneurial business. Whether you have 50, 500 or 5,000 people every organization needs to have these critical components.

If you are just getting starting your business you must play the role of each of these Archetypes. You will not be able to hire others to fulfill them.

If you are a CEO or business owner, you must focus on whether decisions are made as a complimentary team from each of these archetypes, regardless of the people around you. That is why you are the leader.

Here are the Five Key Management Styles or Archetypes:


They are focused on WHAT you do.

They are focused on tasks and are usually extroverts. Their primary focus is on goals and deliverables. They move in a linear way, one thing at a time but very quickly. They make lists, tasks, milestones and projects. They can get things done. Because they move so quickly, they are too impatient to work well in a team. They have a tremendous sense of urgency. They are restless and impatient.


They are focused on WHY you do things.

They will light fires for others to put out. They bring things to life. They are extroverts and are focused on the long term and big picture. They love to create things. They get bored with the routine of running things. They constantly need stimulation, variety, and change.


They are focused on WHO can get things done.

They are focused on people and are empathic and care about the feelings of others. They like to talk and are very creative. They are conceptual since they are constantly dreaming up new ideas. They hate conflict so they tend to communicate indirectly instead of directly.


They are focused on WHEN things can get done.

They are introverts focused on People. They would rather work one on one with someone than in a group. They hate to be out front. They appear to be quiet and reserved but they have a rich, deep, inner world. They are realistic, pragmatic, and can be the voice of reason. They don’t like emotion, chaos, or disorder. They are calm, rational, and practical. They are great listeners.


They are focused on HOW you do things.

They are focused on tasks, data, structure, and plans. They are Introverts. They are analytical, meticulous, and thorough. They always seek more information to eliminate risk. They are risk-averse. They embrace data, information, and structure. They favor efficiency. They always have a plan. They tend to look for what’s missing.

Doesn’t this make sense? A successful organization is being clear on WHAT you do, HOW you do it, WHY you do it, WHO does it, and HOW it gets done.

Your archetype is your model of the world. It is how you interpret reality.

When you work on your Inner Game of Leadership and learn how to speak to these five Management Styles and you will be well on the way to a dramatic breakthrough in results.

Join one of our Peer Groups and be part of a safe space where transformation happens.

For quick access to multiple assessment types and expert personal interpretation of results contact Paul at tel: 818-515-5558


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